Facing digital transformation in the Music Industry
Outsourced Marketing Communications for a major German Recording & Distribution Company.

Art Director at ELP (Frankfurt am Main, 2002-2004)

I lived the relentless and spectacular collapse of the global Recording Industry from my office at the 2nd German Distribution Company, ELP Medien & Verlags, during her acquisitions following the bankruptcy of Prime distribution UK.

In ten years of its existence, ELP has released up to 5 new records every week and sold more than 6 million records of the best electronic dance music.